Neelias Boutique in Madhapur, Hyderabad, is a premier destination for stylish and affordable designer blouses, sarees, and designer wear. Established in 2013 and inaugurated by renowned Tollywood actress Anasuya Bharadwaj, we've been serving fashion-conscious women across Hyderabad with quality craftsmanship and unmatched variety.
From a small boutique to Hyderabad's trusted fashion destination
Established in 2013, Neelias began its journey in Banjara Hills, Hyderabad, with a vision to make high-quality ethnic wear accessible to everyone. Over the past 12 years, we've grown from a small designer studio to a trusted name across multiple locations in Hyderabad, including Madhapur, Ameerpet, Kukatpally, and Banjara Hills.
In December 2022, we expanded with our flagship store in Madhapur's CV Towers, inaugurated by celebrated Tollywood actress Anasuya Bharadwaj. This marked a significant milestone, introducing our 925 Silver Jewellery collection alongside our renowned blouse and saree designs.
Today, Neelias serves over 257,000+ happy customers across Hyderabad and beyond. Our commitment to intricate craftsmanship, high-quality materials, and budget-friendly pricing (with options under ₹500) has made us the go-to destination for women seeking elegant ethnic wear for every occasion.
Explore our stunning range of designer blouses, sarees, and ethnic wear



Experience our collection in person at our Madhapur flagship store
2nd Floor, SBR, C.V. Towers,
Hitech City Road, Opposite Pizza Hut,
Above Karachi Bakery, Madhapur,
Hyderabad - 500081, Telangana
Monday - Sunday
10:00 AM - 8:00 PM
Everything you need to know about Neelias Boutique
Visit our store in Madhapur or call us to explore our latest collection of designer blouses, sarees, and ethnic wear