SINCE 2013

Your Destination for Exquisite Designer Wear

Neelias Boutique in Madhapur, Hyderabad, is a premier destination for stylish and affordable designer blouses, sarees, and designer wear. Established in 2013 and inaugurated by renowned Tollywood actress Anasuya Bharadwaj, we've been serving fashion-conscious women across Hyderabad with quality craftsmanship and unmatched variety.

257K+
Happy Customers
4.2/5
Customer Rating
500+ Designs
Unique Collection
Under ₹500
Budget Friendly
12+ Years
Experience

Our Story

From a small boutique to Hyderabad's trusted fashion destination

Established in 2013, Neelias began its journey in Banjara Hills, Hyderabad, with a vision to make high-quality ethnic wear accessible to everyone. Over the past 12 years, we've grown from a small designer studio to a trusted name across multiple locations in Hyderabad, including Madhapur, Ameerpet, Kukatpally, and Banjara Hills.

In December 2022, we expanded with our flagship store in Madhapur's CV Towers, inaugurated by celebrated Tollywood actress Anasuya Bharadwaj. This marked a significant milestone, introducing our 925 Silver Jewellery collection alongside our renowned blouse and saree designs.

Today, Neelias serves over 257,000+ happy customers across Hyderabad and beyond. Our commitment to intricate craftsmanship, high-quality materials, and budget-friendly pricing (with options under ₹500) has made us the go-to destination for women seeking elegant ethnic wear for every occasion.

Our Collections

Explore our stunning range of designer blouses, sarees, and ethnic wear

Neelias Fancy Designer Blouses Collection Hyderabad

Fancy Collection

Elegant everyday designer blouses for all occasions

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Neelias Bridal Work Blouses Collection Hyderabad

Bridal Collection

Exquisite bridal work blouses for your special day

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Neelias Kids Ethnic Wear Collection Hyderabad

Kids Collection

Adorable ethnic wear for little fashionistas

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200+
Designer Sarees
300+
Fancy Blouses
150+
Party Wear
100+
Bridal Work

Visit Our Store

Experience our collection in person at our Madhapur flagship store

Get In Touch

Madhapur Flagship Store

2nd Floor, SBR, C.V. Towers,
Hitech City Road, Opposite Pizza Hut,
Above Karachi Bakery, Madhapur,
Hyderabad - 500081, Telangana

Store Hours

Monday - Sunday
10:00 AM - 8:00 PM

Frequently Asked Questions

Everything you need to know about Neelias Boutique

Ready to Elevate Your Wardrobe?

Visit our store in Madhapur or call us to explore our latest collection of designer blouses, sarees, and ethnic wear