Privacy Policy

Your privacy matters to us. Learn how we protect and use your data.

Last Updated: November 5, 2025

Our Commitment to Your Privacy

At Neelias, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our website and services.

By using neelias.com, you consent to the data practices described in this policy. We encourage you to read this policy carefully to understand how we handle your information.

Information We Collect

We collect various types of information to provide and improve our services:

Personal Information

  • Full name and contact details
  • Email address and phone number
  • Shipping and billing addresses
  • Date of birth (optional)
  • Gender (optional)

Account Information

  • Username and password (encrypted)
  • Account preferences and settings
  • Order history and purchase data
  • Wishlist and saved items
  • Loyalty program information

Payment Information

  • Payment method details (tokenized)
  • Billing information
  • Transaction history
  • Refund and payment records

Technical Information

  • IP address and location data
  • Browser type and version
  • Device information and OS
  • Cookies and tracking data
  • Website usage analytics

How We Use Your Information

We use the collected information for the following purposes:

Order Processing & Delivery

To process your orders, arrange delivery, and communicate order status updates

Account Management

To create and maintain your account, including login authentication and profile management

Customer Support

To respond to your inquiries, resolve issues, and provide assistance

Personalization

To customize your shopping experience and provide relevant product recommendations

Marketing Communications

To send promotional emails, newsletters, and special offers (with your consent)

Analytics & Improvement

To analyze website usage, improve our services, and enhance user experience

Fraud Prevention

To detect and prevent fraudulent transactions and ensure security

Legal Compliance

To comply with applicable laws, regulations, and legal obligations

How We Share Your Information

We may share your information with third parties only in the following circumstances:

Service Providers

We share data with trusted third-party service providers who assist in operations such as payment processing (Razorpay), shipping, and customer support. These providers are contractually obligated to protect your data.

Legal Requirements

We may disclose your information to comply with applicable laws, regulations, legal processes, or governmental requests.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to this Privacy Policy.

With Your Consent

We may share your information for other purposes with your explicit consent.

Important: We never sell, rent, or trade your personal information to third parties for marketing purposes.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

  • Remember your preferences and settings
  • Keep you logged into your account
  • Understand how you use our website and improve our services
  • Provide personalized content and advertisements
  • Analyze website traffic and user behavior

You can control cookie preferences through your browser settings. However, disabling cookies may affect the functionality of certain features on our website.

Your Privacy Rights

Under applicable data protection laws, including the Indian IT Act and GDPR (where applicable), you have the following rights:

Right to Access

Request a copy of all personal data we hold about you

Right to Rectification

Request correction of inaccurate or incomplete personal data

Right to Erasure

Request deletion of your personal data (subject to legal obligations)

Right to Restrict Processing

Request limitation on how we process your personal data

Right to Data Portability

Receive your data in a structured, machine-readable format

Right to Object

Object to processing of your data for marketing or other purposes

Right to Withdraw Consent

Withdraw consent for data processing at any time

To exercise your rights, please contact us at support@neelias.com with your request. We will respond within 30 days and may require identity verification.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

SSL/TLS encryption for all data transmission
Secure payment gateways (PCI-DSS compliant)
Regular security audits and vulnerability assessments
Access controls and authentication mechanisms
Encrypted storage of sensitive data
Employee training on data protection
Incident response and breach notification procedures
Regular backups and disaster recovery plans

While we strive to protect your data, no method of transmission over the internet is 100% secure. Please use strong passwords and keep your account credentials confidential.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

  • Account data: Retained while your account is active and for 2 years after account deletion (for legal compliance)
  • Transaction records: Retained for 7 years for tax and legal purposes
  • Marketing data: Retained until you opt-out or for 3 years of inactivity
  • Technical logs: Retained for 90 days for security and troubleshooting

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at support@neelias.com so we can delete such information.

Third-Party Links

Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information. This Privacy Policy applies only to information collected by Neelias.

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using our services, you consent to the transfer of your information to India and other countries where we operate, subject to this Privacy Policy and applicable data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Last Updated" date at the top of this page
  • Notify you via email or prominent notice on our website for material changes
  • Continue to honor your rights under applicable data protection laws

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

Contact Us About Privacy

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Data Protection Officer
Available via email

We will respond to all privacy-related inquiries within 30 days. For urgent matters, please mark your email as "Urgent - Privacy Request."